REVIEW: Roc Sublime Energy e-pulse eye

Since our bodies are huge masses of atoms, of energy, we are constantly creating energy. We are quite literally balls of electrical charges running all over the mass that is our body.

The people over at Johnson & Johnson (who own Roc) claim they have a cream that fuses together zinc and copper in E-PULSE, which "works by energizing ion-mineral conductors of zinc and copper that activate the skin’s natural process" and "When combined with the specially formulated Boosting Complex found in the crèmes, it increases the rapid flow of mineral ions to dramatically rejuvenate the look of skin."

When Roc first launched this product, I was beside myself! I was told that over the course of their research they discovered that wounds heal faster when this zinc/copper fusion was applied to it - because it allowed the electrical impulses in our skin to travel through the wound. Of course, this is not a claim that Roc makes, but apparently this is what led to the discovery of this zinc and copper fusion as an anti-aging product. This is a two-step product, comprised of a serum and a cream "activator"

I was really excited to get my hands on this product.

The first thing I noticed was that there was no zinc and copper fusion. If you look at the ingredients, zinc powder and copper powder are listed seperately.

The second thing I noticed was that that the E-PULSE concentrate (Step 1) has only 9 ingredients, and that Dimethicone (and its variants) comprise THREE of the first six ingredients. I would guess that it's 50% dimethicone, and if you felt its texture you would probably agree.

I was really disappointed. No wonder over 70% of women saw "instant" results! The Dimethicone is an optical softener, a "blurrer", a translucent line-filler!

Regardless... I thought I'd try it.

Two steps... first you put the E-PULSE concentrate on, and then you apply the "activator" over top. The concentrate is a strange grey colour... and the activator is loaded with sparkly light diffusers!

My eyes immediately looked firmer. My concealer also went on beautifully and didn't crease at all! However, my eye area felt dry. By the end of the day I couldn't wait to get my make-up off to load up on a rich eye-cream!

The next day I tried it again, but this time I put an eye cream underneath it. Bad idea - it caused the cream to "rice" and pile off my eye area. It was hideous! I had to wash my face and reapply my creams (without the E-PULSE).

Lesson learned. The E-PULSE is fantastic for if you need an INSTANT bit of line-filling and if you're okay with letting your eye area feel unmoisturized. But I wouldn't recommend it for every day use! Dry skin ages faster, and if your moisturizer isn't absorbing properly through the layer of dimethicone you're first putting on, then you're setting yourself up for fast aging!

I would recommend this for situations where you need a lift NOW, and then you turn into a pumpkin at midnight.

This stuff isn't cheap. It's over $60 for the eye treatment...and it's not a true anti-ager!

Roc's other eye creams (the retinol based ones) are AMAZING and are the true stuff of anti-aging-science. But I don't recommend the E-PULSE (which, btw, has SIX different parabens in it)